Clickable headlines from Mediapost:
Automotive
by Karl Greenberg Two initial spots, which focus on variety, with puzzle-like creative set to electronica, show modified versions of the vehicles sliced and diced to show how owners personalized them. "We are still focusing on the core target; overall, we are not trying to broaden our target audience," says Attik's Simon Needham. "We don't want to water down the brand." ... Read the whole story > >
Restaurants
by Karlene Lukovitz
The National Restaurant Association is not adjusting its official 2009 outlook as a result of the November data, although it will make adjustments during the year if conditions warrant. The outlook, released in mid December, calls for total U.S. restaurant sales to grow 2.5% to $566 billion next year, which in inflation-adjusted terms translates to a decline of 1%. Inflation-adjusted sales also declined 1% last year. ... Read the whole story > >
Restaurants
by Karlene Lukovitz Further, at a time when other types of restaurant formats are increasingly moving to smaller footprints to improve economics, LSS chains are already there. Building, franchise and overhead costs for LSS units are a fraction of those required for bigger formats, notes Technomic's Darren Tristano. "One person can run one of these restaurants and make a pretty decent living." ... Read the whole story > >
Telecom
by Les Luchter
In its study, The NPD Group pointed out that 71% of all handsets purchased in the U.S. can play video, 60% have expandable memory, and 55% have GPS technology. "Operators and other handset retailers have an opportunity to educate consumers as to the capabilities of their handsets in the wake of slower overall handset sales," said NPD's Ross Rubin. ... Read the whole story > >
Brand Marketing
by Nina M. Lentini Pepsi will present the Creative Coalition Inaugural Ball, a benefit gala for the nonprofit, nonpartisan, 501(c)(3) advocacy arm of the arts and entertainment communities, Ft. Lauderdale hauling a beach around the capital, and the Silver Diner is offering Red, White & Blueplate specials until Jan. 21. ... Read the whole story > >
Research
by Karl Greenberg
One recent study is showing that consumers are holding off buying cars and trucks because they don't really need new ones, they can't afford new ones or they are worried about the economy. But another study finds that those who are buying new vehicles are edging away from small cars as gas prices have fallen through the floor. ... Read the whole story > >
Sphere: Related Content
Posts
No comments:
Post a Comment