From a recent email, this is from http://feedcompany.com/2008/12/feed-companys-top-10-viral-video-ads-of-2008/:
Top 10 Viral Video Ads of 2008
Every day we get bombarded with thousands of commercial ads. Most we ignore but some catch our eye. These ads are more than just traditional product pitches – they entertain and occasionally inspire. From the political to the faux-authentic to the controversial, these video ads draw big audiences online and are changing the way advertising is created and marketed. Drum roll please, Feed Company’s Top 10 Viral Video Ads of 2008.
1. “Where the Hell is Matt?”
Advertiser: Stride Gum
Ad Agency: Matt Harding
Matt Harding quit his job to travel around the world and dance. Because you can’t watch this video, his third installment, without smiling it gets our top vote.
2. “Obama Yes We Can”
Advertiser: NA
Ad Agency: will.i.a.m and Jesse Dylan
Scarlett Johansson and 50 of her Hollywood friends sing a song with Black Eyed Peas’ will.i.a.m in support of brand Obama. We’re so in.
3. “Backflip Into Jeans”
Advertiser: Levi’s
Ad Agency: Cutwater
Back-flipping into a pair of jeans only looks easy for the acrobatic hipsters in this video. But it didn’t stop us from watching this video again and again.
4. “Ball Girl”
Advertiser: Gatorade
Ad Agency: Element 79
Gee, we know Gatorade rehydrates your body after a work-out but can it propel you 15 feet up the left-field wall of a Triple A ballpark to snag a line drive? Apparently so.
5. “Wario Land: Shake It!”
Advertiser: Nintendo
Ad Agency: Goodby, Silverstein & Partners
How do you communicate the shake, rattle and roll of a side-scroller game for the Wii console featuring Wario, the bad-tempered counterpart to mild-mannered Mario? Take over a YouTube channel and have the whole page shake until game elements cascade down the page.
6. “Take It To The Next Level”
Advertiser: Nike
Ad Agency: 72andSunny
How do you take a soccer ad to the next level? Hire Madonna’s ex-Guy Ritchie to conjure up this first-person view of a day in the life of an amateur-to-riches soccer player.
7. “Bike Hero”
Advertiser: Activision
Ad Agency: Droga5
A kid on his bike uses his handlebars as a Guitar Hero game controller to navigate his route home. Sounds like a plan.
8. “SFW XXX Party Invitation”
Advertiser: Diesel
Ad Agency: Viral Factory
Diesel celebrates their 30th anniversary with an almost not SFW viral video that mashes edits of 70’s porn with strategically placed animations.
9. “Kobe Jumps Over Car”
Advertiser: Nike
Ad Agency: Weiden + Kennedy
So did Kobe Bryant really jump over the Aston-Martin? Well, maybe but we watched it anyway.
10. “Square Peg Round Hole”
Advertiser: Electronic Arts
Ad Agency: Weiden + Kennedy
Tiger Woods shoots a square peg into a round hole. Something we try to do every day.
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