All of these are from MarketingCharts.com, a service of Mediapost. Click on the headlines to go to the full stories.
Nearly Half US Women Would Give up Sex Before Internet
Some 65% of US adults say they cannot live without internet access, and nearly half of women (46%, vs. 30% of men) would rather give up sex for two weeks than give up the web for the same amount of time, according to a study...
Half of Young Kids Lured Online by TV, Print Ads
Nearly half (46.3%) of children age 6-11 have visited a website to learn more about a product they saw in a commercial or advertisement, and this propensity increases with age, according to (pdf) findings from the 2008 American Kids Study from Mediamark Research (MRI). The...
Target, Wal-Mart, Best Buy Have ‘Best’ Holiday Ads
Asked which retailer has the best holiday TV commercial, consumers ranked Target, Wal-Mart, Best Buy, Macy’s, and Kohl’s as favorites, according to a survey conducted for the NRF’s Retail Advertising and Marketing Association by BIGresearch. Other retailers on the top 10 list include Sears, Kmart,...
Traditional Media Sparks Web Searches for 84% of Digital Influencers
More than eight in 10 “digital influencers” in the areas of beauty, personal health and the environment say they go online to learn more about something of interest after reading or hearing about it in traditional media, according to an Ipsos Public Affairs study developed...
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