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Automotive
by Karl Greenberg "It was kind of planned as a consumer outreach event to get the new CTS-V on the track and invite regular people who are part of GM's community of fans," says Modernista's Michael Tabtabai. "What we wanted to do with the Web site is stretch the production budget as much as possible." He says the participants noted the cameras but had no idea their laps would be Webcast. ... Read the whole story > >
Automotive
by Karl Greenberg
Chrysler will go ahead with 24 vehicle launches through 2012, with half a million electric vehicles on the road by 2013. Chrysler created the ENVI group last year to develop alternative-powertrain vehicles. "We are focusing on electric as our primary clean-vehicle technology," said CEO Robert Nardelli, "combined with our new products from our ENVI group." ... Read the whole story > >
Health and Beauty Aids
by Aaron Baar Marketers developing male grooming products should also keep in mind that men take a far different view toward their grooming products than women. First of all, there is a learning curve. "Men are a lot like younger women consumers," says Mintel's Taya Tomasello. "This is all new to them." Men are also less concerned about the stories behind the products or their histories. "[They] want you to get to the point: 'Tell me what's in it, why I want it and how to use it."' ... Read the whole story > >
Restaurants
by Karlene Lukovitz
About 900 U.S. cities are currently implementing initiatives to reduce environmentally harmful greenhouse gas emissions at the local level, including promoting public transportation and adopting green purchasing practices. ... Read the whole story > >
Restaurants
by Karlene Lukovitz Jamba's Chicago launch of the oatmeal was tied in with a city-wide oatmeal run serving breakfast to workers within Chicago's nonprofit community. The launch also kicked off a local celebration of the urban phenomenon "knitfiti," in which civic-minded guerilla artists "hit" public property with handmade knitwear rather than markers and spray paint. ... Read the whole story > >
Trends
by Diane Mermigas
"Brands are learning to listen to conversations wherever they are occurring, giving them an opportunity to respond and improve service and products," IPG Emerging Media Labs observes. Social media is becoming the new CRM. The new ROI is Return on Involvement. ... Read the whole story > >
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