And a Merry Christmas to one and all!
Technology
by Karlene Lukovitz A mere four weeks into the campaign, Claüs has more than 58,000 Facebook fans and "tens of thousands" of people have clicked into Palm's site for more info, and similar numbers have texted to enter the wish list contest, according to Palm. The most interesting stat, however, is that 26% of Claüs site visitors have come through invitations from friends. "That's very high for only a few weeks," notes Context Optional's Scott Kleper. "It really shows the promise of user applications--the viral element--in action." ... Read the whole story > >
Automotive
by Karl Greenberg
A NAIAS rep says the yearly show--which last year brought some 700,000 attendees including some 7,000 international media from some 60 countries, and approximately 40,000 industry insiders from over 2,000 companies--is filling up. Nissan, Suzuki, Land Rover and Mitsubishi will not be attending. ... Read the whole story > >
Retail
by Karl Greenberg According to Harris Interactive, the results are not good for the Christmas rush. The company's results in Europe and the U.S. show that most people are planning to spend less, or have already done so. Per the firm, 56% of Italians and 48% of Americans 45% of French, 43% of Spanish and 42% of British people say they will have spent less this pre-Christmas season last year. But only 27% of Germans plan to spend less. ... Read the whole story > >
Financial Services
by Aaron Baar
Companies looking to capture the Generation Y market now--in the hopes of gaining them as long-term clients for the future--will want to put together messages based on honesty and singularity. "It's all about sharing information and being a true guide and not a marketer," says Media Logic's Josh Martin. "When it comes to considered purchases, they want the face-to-face interaction." ... Read the whole story > >
Health and Beauty Aids
by Laurie Sullivan Novartis Consumer Health, makers of Excedrin, launched its first YouTube contest to introduce Excedrin Express Gel to consumers. More than 200 videos were submitted to the contest, which ran Oct. 18 through Dec. 18. The contest page received more than 147,000 views. One promotional video has been viewed 330,000 times. Participants made blog posts, videos, message forums and Facebook groups asking friends to vote for their video. ... Read the whole story > >
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