Saturday, November 01, 2008

You Search, I Search, Research

A bunch of clickables from MarketingCharts.com:


Blogs Influence Consumer Purchases More than Social Networks

The number of those who read blogs at least once a month has grown 300% in the past four years, and what they read strongly influences their purchase decisions, playing a key role in ushering them to the point of actual purchase, according to a...

TV, Daily Newspapers Most Trusted Info Sources

Americans consider television and daily newspapers the most credible sources of news and information, while they trust free shoppers and magazines least, according to (pdf) a survey from ARANet , conducted by Opinion Research Corporation. Survey respondents assigned credibility scores ranging from one...


Shoppers To Spend 1.9% More This Holiday, Compare Prices on Internet

US consumers plan to spend, on average, $832.36 on holiday-related shopping, up only 1.9% over last year’s $816.69, according to the National Retail Federation’s 2008 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, reports Retailer Daily. That’s the lowest increase in planned holiday shopping...


Majority of Online Media Uses Video to Cover News

Nearly two-thirds (65%) of “web influencers” at media outlets with an online presence say their organizations use video in online coverage of news stories, and 77% believe the use of online video will increase over time, according to a survey by D S Simon...


Consumer Segments Likely to Spend Differently in Tough Economy

Though nearly all consumers are facing economic uncertainty, their responses to economic difficulties differ - but not along conventional demographic lines, according to Acxiom Corporation’s first Retail Consumer Dynamics Study (RCD), reports Retailer Daily. The Acxiom study, an industry-specific analysis of consumer shopping behavior and attitudes,...

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