Hmmm, if Obama is (blank) then McCain is (blank).
Answers: Elected, Not Elected, or Not Elected, Elected.
We'll find out on November 4th or 5th.
In the meantime:
Strategy
by Aaron Baar Naturally, marketing a politician has some nuances that marketing a brand does not. Synovate's Ged Parton agrees that people look for different attributes in politicians than they do dishwashing liquid. But there are some lessons product marketers can take from these two strategies. ... Read the whole story > >
Retail
by Nina M. Lentini Courtney Marsala, brand manager for CorningWare, says the brand is reaching out to the newly married, newly engaged, "those who are registering for CorningWare. We do a huge bridal business, and we want to remind consumers that CorningWare has been around for 50 years and now we've got something new and different." ... Read the whole story > >
Health and Beauty Aids
by Sarah Mahoney
P&G's beauty division, which brought in $22 billion in sales in its latest fiscal years, competes most directly with such brands as Johnson & Johnson's Neutrogena and L'Oreal's Garnier. With this launch, it's also up against such brands as Estee Lauder's Clinique and L'Oreal's Lancome. ... Read the whole story > >
Restaurants
by David Goetzl At least one national advertiser isn't cutting its media budget over the next 12 months. Sonic Corp., with some 3,400 fast-food restaurants and known for its offbeat advertising, plans to increase spending to more than $200 million for the next fiscal year. ... Read the whole story > >
Trends
by Erik Sass
The digital out-of-home business is headed for an "inevitable shakeout," but will bounce back even stronger when the economy recovers, according to Patrick Quinn, one of the only analysts currently producing estimates of aggregate spending and forecasts for DO in coming years. ... Read the whole story > >
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