Here's some do's and dont's:
When to Issue a Press Release
Likewise, issuing press releases on a regular basis can be counterproductive. Do it too frequently and readers may trash your emails or envelopes. What's okay to send and what should be held? Optimal uses of press releases: Trumpet the launch of your company, a major new product, a significant change in management or an important charity event you're sponsoring. These are legitimate subjects. Colleagues and newspaper or magazine editors might not be wildly interested, but they won't begrudge your release and will feel informed. Inappropriate uses of press releases: Don't discuss an upcoming sale, a low-level addition to your staff or minutiae that's better handled by an advertisement or inter-office email. Measure the importance of your news like an auto manufacturer. They send press releases to announce new models, not new paint colors or a change in suppliers. In short: Use press releases judiciously and everyone will pay attention. Bombarding recipients with irrelevant news is a sure way to be ignored. Source: A discussion at MarketingProfs' Know-How-Exchange.
Small business owners—risk-takers who turn personal visions into realities—are passionate when it comes to their work. Like proud parents, however, they can forget that everyone doesn't want regular updates on their baby's development.
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1 comment:
Here is a great free press release site give a try its free what have you got to lose http://www.freepressrelease.com.au
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