Walmart & Radio

For years, Walmart would not buy radio advertising. Then they tried it, and guess what happened?

Wal-Mart Becomes a Radio Success Story

After years of minimal spending, there's evidence that Wal-Mart has embraced Radio as a way to drive shoppers into stores. And it's working.

The discounter has had some of the strongest sales during the downturn. Media Monitors says the country's largest retailer aired 52,739 spots last week, four times last year's average.

(Source: Inside Radio, 10/29/08)

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