Tonight's clickables from Mediapost:
Automotive
by Karl Greenberg In addition to Scottie Pippin, Spike Lee, Kareem Abdul-Jabbar and other NBA stars, Michael Sprague was on hand in New York as part of the "Kia Court" day-long event inaugurating the second season of NBA in which Kia is exclusive automotive sponsor. We had a little chat. ... Read the whole story > >
Research
by Karlene Lukovitz
"It is critical for marketers to fully appreciate the value of the brand to have a voice with the C-suite to accomplish overall business growth objectives," adds ANA president and CEO Bob Liodice. "Identifying where this misunderstanding exists is the first step to help marketers develop the tools they need to contribute to financial growth." ... Read the whole story > >
Retail
by Sarah Mahoney To get a closer look at how the rich are shopping these days, Google recently partnered with Unity Marketing to poll extremely well-heeled shoppers. They found some key differences between the ultra-affluent (earning at least $250,000 annually per household, or $125,000 individually, with a net worth of at least $1 million) and those who earn at least $1 million per year. ... Read the whole story > >
Strategy
by Karl Greenberg
"There is a transition of marketing dollars being funneled into experiential-marketing events. They are now more like product summits connecting with consumers on their own ground." Automotive Events' Erich Gail says that such local-flavor events supported by national ad dollars should--and are beginning to--involve dealers. ... Read the whole story > >
Research
by Karlene Lukovitz Such products are undergoing a "profound shift" away from merely "better-for-you" or "lesser evil" reduced fat/sugar offerings and toward products with ingredients promising benefits such as appetite suppression and increased metabolism/calorie burning, report Euromonitor's analysts. ... Read the whole story > >
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