A little earlier than usual, as we prepare for a 4 day weekend. I doubt that there will be a "Thursday Night Marketing News" from Mediapost due to the Thanksgiving Holiday, and perhaps the same for Friday.
Here, however at Collective Wisdom, there will be at least 4 updates each day, including Thursday, starting with a bit of sales training by 7am Eastern Time, 7 days a week, rain, shine, snow or holidays.
Have a great Thanksgiving, and here are the clickables from Mediapost:
Research
by Karlene Lukovitz "Marketers don't care about teenagers sharing photographs with one another," says Epsilon CMO Steve Cone. And while companies can post their own products or marketing-oriented profiles on these sites, site users "are likely to turn off" if they see too much marketing on these kinds of channels, which they consider vehicles for personal communications, he adds. ... Read the whole story > >
Retail
by Sarah Mahoney
Chico's sales for the third quarter dropped 5.2% to $394.2 million, while net earnings fell to just $2 million, from $23 million a year ago and Talbots turned in a third-quarter loss of $14.8 million, compared to a $0.9 million loss in the same period a year ago, while Coldwater Creek posted a $1.3 million loss, compared with a $6.2 million loss in the same period a year ago. ... Read the whole story > >
Sports
by Karl Greenberg "What this really is, in basic form, is a combining of our two strengths to help grow basketball worldwide," says Kurt Schneider, CEO of the Globetrotters. "[The NBA has] incredible leverage and infrastructure, great relationships with sponsors, TV networks, merchandising, and mobile companies. [The Globetrotters are] another piece of content for their arsenal while we can tap into their clout overseas to grow our business," he says. ... Read the whole story > >
Retail
by Sarah Mahoney
A new study from TNS Retail Forward says that while the share of shoppers who view a retailer's or brand's commitment to social responsibility and sustainability as important has declined since the beginning of 2008, "more shoppers are aware of retailer and brand initiatives related to these issues." ... Read the whole story > >
Food
by Les Luchter With the price of Thanksgiving dinner rising, many consumers this year are tightening their belts, and a recent Corporate Research International found 33% of them planning to spend less on their Thanksgiving meals this year than last year. The average cost of a dinner for 10 this year is $44.61, up from last year's average of $42.26, reports the American Farm Bureau Federation. ... Read the whole story > >
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