Wanna buy a car? Please?
From Mediapost:
Automotive
by Karl Greenberg The Dearborn, Mich. automaker is joining the chorus of TV incentive advertising with a raft of national and Tier II dealer-group ads via JWT/Team Detroit, directing consumers to www.FordEmployeePricingPlus.com . The ads are vehicle-specific, and spotlight fuel efficiency. For example, one mentions consumers "pay what we pay" plus get $2,500 cash back on the 29mpg Ford Fusion. ... Read the whole story > >
Retail
by Karl Greenberg
The campaign, "Beware the Doghouse," via N.Y.-based Saatchi & Saatchi and digital agency Razorfish, lets people put their spouses or partners in the proverbial "Doghouse" for bad gifting. How does one get out of the doghouse? Diamonds. At www.BewareoftheDoghouse.com, a short film features a clueless husband who is suffering a Dantean fate for having given his wife a dual-bagged vacuum cleaner for their anniversary. ... Read the whole story > >
Electronics
by Les Luchter The marketing campaign includes an upgrade to Sharp's microsite, lifechangingbox.com, with new sections dedicated to the Limited Edition Aquos LCD TV Series, Aquos Advantage (Sharp's enhanced customer service program), the Sharp Aquos LCD TV Series designed for the gaming industry and LCD Innovation. ... Read the whole story > >
Retail
by Sarah Mahoney
Will consumers win a game of cat-and-mouse, forcing fairly desperate retailers to lower prices to insane levels? Or will retailers--who can pretty confidently count plenty of people spending more than they intend to each holiday, no matter what they say their budget is--do better than the apocalyptic headlines suggest? ... Read the whole story > >
Food
by Nina M. Lentini The idea was this: the U.S. government tells people they should eat nine to 13 services of fruits and vegetables per day, which is not easy to do. "So we focused on convenience," says Smith Brothers' Michael Bollinger, "no pits, no pith. 'Fruit Undressed' allowed us to do it not just in the way of making it simple, but also fun and engaging." ... Read the whole story > >
Food
by Karlene Lukovitz
At Heinz, organic sales gains--particularly in North American consumer products (up 11%) and in regions outside of Europe and Asia/Pacific (up 34%)--offset higher commodities costs. At Smucker, acquisitions of Europe's Best and Knott's Berry Farm contributed $35.8 million in net sales, while the exchange impact of the weakening Canadian dollar reduced net sales by $8.2 million. ... Read the whole story > >
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