A little earlier, due to the holiday weekend:
Financial Services
by Aaron Baar "Now more than ever, reinforcing the relationship we have with our customers is important," says Deborah Curtis, American Express VP/advertising. "The relationship we have with our card members is what makes us different and we want to highlight that." ... Read the whole story > >
Retail
by Sarah Mahoney
The National Retail Federation estimates that up to 128 million people will shop today, Saturday or Sunday. (Some 49 million people say they will definitely be shopping this weekend, while 79 million say they intend to see what the deals are before braving the mall.) That represents a slight decline from the 135 million people who said they would or may shop at this time last year. ... Read the whole story > >
Packaged Goods
by Karl Greenberg A spokesperson says the New York store--which doesn't actually sell products--is intended to support P&G's Dec. 12 BrandSaver coupon book drop in Sunday newspapers. The monthly coupon books reach some 55 million households around the country with offers for a range of P&G brands. ... Read the whole story > >
Retail
by Karl Greenberg
"There was a significant percentage who said they will definitely not purchase products that they said they would, and, even among those who said they would still shop in a specific category, there were many who said they would cut back on features or get less expensive products from the same brands or cheaper brands," says NPD's Ross Rubin. ... Read the whole story > >
Transportation
by Nina M. Lentini Michael French, a spokesperson for the brand, says that the effort is an attempt to find the cutting edge: "UPS delivers packages, and we want people to know we can deliver fun in cyberspace." The company hopes the idea goes viral to promote general brand awareness as well as the company's desire to promote sustainability. ... Read the whole story > >
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