Day 2 of a series of articles from JustSell.com:
how to keep people interested
In 1863, Abraham Lincoln delivered one of history's most famous and remembered speeches - the Gettysburg Address.
It was 273 words. It took 2 minutes to deliver.
The main address that day (the one Lincoln followed) was given by Edward Everett (known to be one of the greatest speakers of the time) and lasted 2 hours.
His note to Lincoln on the event...
"I should be glad, if I could flatter myself that I came as near to the central idea of the occasion, in two hours, as you did in two minutes."
sales check:
How long was your last presentation? What could be trimmed?
Over the next couple weeks (outside the money hours, of course), invest some time examining the brevity of your sales presentations (both your formal and informal versions). For every point ask, "Why is this needed for my presentation?" If you're unsure of the reason, cut it - lean and effective is your goal (review the presentation checklist here).
If you don't have it written, planned, and practiced, commit to doing it within the month. The chances of rambling skyrocket without a formally developed presentation.
Time is money and decision makers who take action know it. Improve your results and respect the time... their time and yours.
Tic toc...
(that was 212 words)
Use this link to read The Gettysburg Address.
(for 212 fans... Lincoln's birthday was February, 12 in 1809 - 2/12)
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