Tuesday, November 11, 2008

Tuesday Night Marketing News

Clickables from Mediapost:

by Aaron Baar
Slumping car sales mean that people need information resources like Cars.com more than ever, says Carolyn Crafts, VP/marketing. "There's still lots of people buying cars," she says. "When they do go into the dealership, they need to be confident--and that's what Cars.com is all about." ... Read the whole story > >
Financial Services
by Les Luchter
The online ad is essentially a 30-second trailer that directs viewers to a "full-length" version of a new film, "Tony." The full-length version--all of 13 minutes long--is the latest independently produced short film showcased on The Responsibility Project's online community. ... Read the whole story > >
by Karlene Lukovitz
Asian influences, including ingredients such as Indian lentils, coconut, adzuki beans and cardamom, are particularly popular because of a "halo" perception that Asian foods are pure and nutritious, say the market research analysts. ... Read the whole story > >
by Karl Greenberg
"This is a first for Pizza Hut," a company representative says. "Music has always been an integral part of our marketing, but this is the first time we've partnered with an online retailer like eMusic to make an exclusive offer available." He adds it is also the first time eMusic has been able to offer 75 free downloads. ... Read the whole story > >
by Fern Siegel
Some advertisers are pulling back in the fourth quarter, but Hallmark Channel is making an aggressive push for its original holiday movies. The multimillion-dollar "Home for the Holidays" effort not only pitches cross-platform, but for the first time, TV promos will also run at Wal-Mart during checkout. ... Read the whole story > >

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