Monday, November 10, 2008

Monday Night Marketing News

From Mediapost:

by Karl Greenberg
The company says it will raise $5 billion by cutting spending, sales promotions and production starting in the first quarter. But GM will stick with its vehicle launch schedule. In North America this quarter, GM launches the Hummer H3T truck and Chevy Traverse crossover. ... Read the whole story > >
Financial Services
by Aaron Baar
The sweepstakes will be promoted through national television, print and online advertising campaigns. The television ads incorporate Citi Cards' "What's your story?" theme. An online element contains areas where users can read the artists' stories, hear music and view behind-the-scenes videos. The company and its interactive agency created a music application specifically for Facebook. ... Read the whole story > >
by Les Luchter
On Thursday, a phone booth-sized BlackBerry Storm will appear in Times Square. Those who enter will be surrounded by a flurry of tickets blowing around. They will then have 30 seconds to grab as many tickets as they can for a chance to win one of 100 Storms, each with a $50 activation gift card. ... Read the whole story > >
by Sarah Mahoney
This price inflation has just sucked all the air out of disposable income, and we're seeing it most in people earning less than $100,000," says comScore's Gian Fulgoni. "It's not a pretty picture." Indeed, people earning less than $100,000 increased their online spending just 3% in the third quarter. ... Read the whole story > >
by Karl Greenberg
The twin pincers squeezing the juice out of those organic blood oranges are rising food prices and private-label brands. Mintel says the price of all food at home increased more than 7% in the past year. "To cope with higher prices, many shoppers are simply opting not to buy pricey organic or premium brands," says a senior analyst. ... Read the whole story > >

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