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Research
by Aaron Baar
"As they get older, will that trend stay the same?" asks Scottrade's CMO. "The percentage of Gen Y [investors] who are doing it on their own would suggest that would be the future." To prepare, Scottrade has begun to enhance the educational components of its online offerings. The company is also anticipating more mobile investing. ... Read the whole story > >
Retail
by Sarah Mahoney
"The ever-present game of chicken between retailers and consumers over holiday promotions is decidedly tilted in the favor of the consumer," says one industry analyst. "It would appear that we are definitely not near the end of this miserable cycle, and not even convinced that this is as bad as it gets. The 'valley' may be deeper than we anticipated, and almost certainly wider than expected." ... Read the whole story > >
Beverages
by Les Luchter CMO Chris Heye noted that while TV alone would have sufficed for Welch's in the past, when it touted taste and targeted kids, the brand's repositioning to focus on health for the entire family and resulting need to reach Gen X moms has brought other media into the marketing mix. ... Read the whole story > >
Automotive
by Karl Greenberg
"It's presenting the broad scope of things from lifestyle through utility," says Last Exit's Nuri Djavit. "We try to say that Vespa, apart from the lifestyle play, is extremely practical, useful and fun. The site's easier to use, and coupled with a more expressive brand-focused look and feel, every part of the site looks and feels and imparts Vespa." ... Read the whole story > >
Retail
by Sarah Mahoney "In 42 years of retailing, we've never seen such difficult times for the consumer," company execs add. "People are making dramatic changes in how much they spend, and we're not immune from those forces." Still, the retailer insists it is gaining market share, and that other indicators are strong. ... Read the whole story > >
Research
by Karlene Lukovitz
"This is the first time we see how the public votes on how companies operate as corporate citizens," said Philip Mirvis, senior research fellow at Boston College. "Although the survey was taken before the Wall Street collapse, the U.S. findings show that corporate governance ethics and transparency are increasing in their importance to overall corporate reputation." ... Read the whole story > >
Automotive
by Karl Greenberg
Tom Garrett, VP of Garrett Associates, says he started thinking about doing local-market Cadillac programs two years ago. "I felt like what they were doing [in traditional media] was inefficient and ineffective. We developed it, pitched it and pushed for it. And this summer the dealers agreed to give it a try," he says. ... Read the whole story > >
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