From Mediapost:
Retail
by Sarah Mahoney Wal-Mart is also stepping up its new-media efforts, reaching out to female head-of-households via Facebook, YouTube and Twitter. The company is also said to be stepping up its use of mobile ads, texting women who want to know about pending price-cuts. ... Read the whole story > >
Restaurants
by Karlene Lukovitz
"We're letting consumers know that we're aware that it's a tough economy, and we want to make things easier, particularly during the holidays when there's added money and time pressures," says Scott Hudler, senior director of brand marketing for Dunkin' Brands. "But that's really just a continuation of our existing brand positioning." ... Read the whole story > >
Packaged Goods
by Les Luchter At the opening of the "Dog's Night Out" festivities, Red Sox great Carlton Fisk was scheduled to serve as guest waiter, providing canine customers with the house special: Filet Mignon made with angus beef, one of seven flavors in the Chop House Originals line of gourmet canned dog foods. ... Read the whole story > >
Automotive
by Karl Greenberg
"Some leisure and business travelers are avoiding air travel altogether, which has ramifications for airport-based rental car companies in terms of a shrinking customer base and decreasing revenues," says J.D. Power and Associates' Jim Gaz. For the fifth year, the firm puts Enterprise on top of rental fleets in customer satisfaction. ... Read the whole story > >
Food
by Nina M. Lentini "Internal research showed that "Grower-Owned" also suggests quality and freshness," says a spokesperson for the applesauce brand, and helps validate higher shelf prices for Musselman's single-serve and bottled products, both resulting from a year-long, industry-wide rise in apple prices. ... Read the whole story > >
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