From Mediapost:
Technology
by Laurie Sullivan Marketing and advertising will promote several innovative technologies built into the GE Profile washer and dryer--from the SmartDispense, which holds up to six months of detergent and fabric softener and then dispenses just the right amount based on soil level, load size, water hardness and fabric type to CleanSpeak, which lets the washer electronically tell the dryer which items to expect. ... Read the whole story > >
Automotive
by Karl Greenberg
The campaign, via AOR San Francisco-based independent Venables Bell and Partners, is also the first in which the company has run ads during the Olympics. This is also the first year Audi has advertised during the Super Bowl and national broadcast of the Academy Awards. ... Read the whole story > >
Retail
by Karl Greenberg "We have done this before but it was more promotional; our goal is to create a sustainable tennis brand with legs throughout the summer, rather than just the two-week window [during the U.S. Open]," says USTA's Paul White. "The U.S. Open has such a wide appeal that we feel there is a much bigger market than solely fans who attend the Open itself." ... Read the whole story > >
Food
by Nina M. Lentini
The political parody extends to online marketing efforts with the launch of the McCain '08 web site, encouraging consumers to "go for the blue bag." Consumers can view video from an impersonator's "spud speeches" as well as get the latest product news from "The Other McCain Campaign." ... Read the whole story > >
Beverages
by Gavin O'Malley Heineken is sponsoring the debut six-week run of the "Hit List" with its branded skin enveloping the video content. "The nature of the Web allows us to deliver topical social currency in real-time," said Brian Citron, senior brand director for Heineken Premium Light. ... Read the whole story > >
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