Tuesday, August 26, 2008

Tuesday's Marketing News (and then some!)


Yah gotta read the whole post to find out why I have a picture of one of Charlie's original Angels here.

Beverages
by Karlene Lukovitz
"We want to eliminate the guesswork by placing nutrition information up front," says Kevin Miller, Old Orchard's vice president of marketing, "and at the same time create a peer-to-peer space online for those seeking healthier food choices outside of the juice category." ... Read the whole story > >
Retail
by Karl Greenberg
The company says the online store will get Web ads and traditional print ad support with the Web address featured in ads. Calvin Klein will also serve up regular seasonal promotions to drive traffic. Next month, for instance, will offer online registrants a chance to win a $1,000 online fall shopping spree. ... Read the whole story > >
Financial Services
by Aaron Baar
The heart of the program is a group of online videos of people confronting the idea of the traditional retirement age of 65. In one video, a woman approaches a podium on a stage. "Fellow retirees," she says. "Today we celebrate freedom." ... Read the whole story > >
Restaurants
by Karl Greenberg
The company is positioning itself with a paradoxical fast-food meets slow-cooking ethos, complete with a new tag, "Louisiana Fast." The tag refers to the fact that the chain started off in New Orleans. ... Read the whole story > >

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