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Coke Greens the Democratic National Convention
The plastic bottle that Democratic presidential nominee Barack Obama drank out of at the Democratic National Convention might very well become your plastic bottle. Coca-Cola Enterprises, Coke’s largest bottler, is attempting to recycle 100% materials sold and consumed at both the Democratic and Republican National Conventions. MORE >>
Body Shop Finds New Way to Beauty
The Body Shop has a healthy offering of sustainable products sold at its 2,500 retail stories. However, the chain felt it wasn't communicating its commitment to the environment strongly enough. That will change beginning, August 28, when The Body Shop rolls out its "Nature's Way to Beautiful" print, online and in-store effort. MORE >>
P&G Intros First Oral-B Floss Pick
Procter & Gamble will extend its Oral-B floss line into pick form with the launch of its new Oral-B Advantages Floss Pick next month. The initiative marks the brand's first foray into pick flossing as a way to encourage consumers to floss more often. "People know they should be flossing, but so often they don't because the experience can be too messy and uncomfortable," said P&G rep Allison Yang. "We designed these picks to give consumers a more enjoyable flossing experience with an easy-to-use design." MORE>>
A-B Amplifies Green Message
Anheuser-Busch is showing off its green credentials with new TV spots airing during NBC's Olympics telecast through the weekend. The campaign, created by Waylon Ads, St. Louis, stars employees and A-B beer distributors to highlight the brewer's efforts with energy and water conservation, recycling, alternative fuel usage and wildlife conservation. One spot features the company's utilities process manager explaining the recycling program started by Adolphus Busch in 1899 continues to this day. Even the leftover grain from the brewing process is used as cattle feed. "You know what they call feed time at the farm? Happy hour," he quips. MORE >>
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