Boring and Invisible?

Not this business.  Besides having a neon sign, their message is sure to generate attention.

This is from Anthony Juliano's SoundBiteBack Blog:

Safe is risky; risky is safe

Posted: 20 Aug 2008 05:04 AM CDT

You have about three seconds--maybe even less--to capture your audience's attention with your billboard. One way to do that, as this Moderinsta billboard for Stop Handgun Violence shows, is by embracing controversy. Sure, that's easier to do when you're promoting a polarizing political issue. But think how this translates to your product or service. What can you do to push the envelope? Remember, advertising isn't cheap, but it's a lot more expensive when no one notices your message. This is another case where--as Seth Godin might say--safe is risky, and risky is safe.

Hat tip: Ad Freak

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