Monday, August 25, 2008

Monday Night Marketing News

From Mediapost:

Retail
by Sarah Mahoney
As shoppers across the U.S. scramble to save money, grocery store chains are losing market share to supercenters and warehouse clubs. But Stop & Shop and Giant are fighting back, introducing a new logo, additional products, updated store décor and a handful of high-tech innovations designed to help shoppers feel they're managing their grocery budgets better. ... Read the whole story > >
Automotive
by Karl Greenberg
Audi has become the first automaker to park a branded app on the iPhone. The "Audi A4 Challenge" lets iPhone owners "drive" the 2009 model year vehicle, which goes on sale next month. ... Read the whole story > >
Beverages
by Karlene Lukovitz
Although the economy has slowed growth of on-premise wine consumption a bit, overall U.S. wine sales by volume still rose 3.2% last year, according to Eric Schmidt, manager of information services for Norwalk, CT-based Beverage Information Group. ... Read the whole story > >
Telecom
by Laurie Sullivan
Alltel's quirky brand characters--Chad and the sales guys from T-Mobile, Sprint Nextel, AT&T Mobility and Verizon Wireless--are still hard at work. The wireless carrier, which Verizon agreed to acquire for $28.1 billion in stock and debt, has launched a new television campaign, along with accompanying print and online ads to keep products and services on consumers' minds. ... Read the whole story > >
Retail
by Karl Greenberg
Softer sales are hitting the specialty retail segment. The Gap, which has seen declines since early in the decade again saw same-store sales drop in the quarter ending August 2. Sales at the company's Gap, Banana Republic, and Old Navy stores were $3.50 billion versus $3.69 billion for the quarter last year. ... Read the whole story > >
Research
by Aaron Baar
After spending significant resources building and renovating their retail operations to look at feel more like stores, banks still have work to do when it comes to the customer experience, according to new research from J.D. Power and Associates ... Read the whole story > >

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