Marketing news for you to use from Mediapost today:
OfficeMax Puts Power Of Penny To Test In Campaign
by Nina M. Lentini
[Retail] Over the next two weeks, OfficeMax's "Power to the Penny" campaign will launch TV spots using "Penny Prank" footage, radio spots featuring improv comedian, Matt McCarthy, online ads and a national event on Aug. 5 at Minnesota's Mall of America, where a massive penny tray will be filled with two million pennies available to kids for back-to-school shopping. - Read the whole story...
Packaged Facts Finds Kids Take Lead On Green Purchases
by Les Luchter
[Research] Half of 6- to-8-year-olds encourage their parents to buy green products--with Hispanic children leading other demographics by a wide margin. The Hispanic kids' environmentalism, in turn, may be the reason why the Pacific region--with its large Hispanic population--leads all other areas in numbers of kids pushing their parent to go green. - Read the whole story...
American Express Expands 'Members Project' Parameters
by Aaron Baar
[Financial Services] "We're putting more focus in how we leverage online," says Belinda Lang, vice president of consumer marketing strategy at American Express. "We're trying to make it that much easier for people to engage with us." The company has developed a vast array of online tools, from Facebook and MySpace presences to widgets and online badges people can use to promote their projects. - Read the whole story...
Strong Sales Of TV Converter Boxes Boost Radio Shack Results
by Sarah Mahoney
[Retail] Even though results are improving in its Sprint postpaid business, that line is still a major drag on results. Excluding Sprint postpaid and related wireless accessory business, "comparable store sales in the second quarter would have increased 12.7%," the company says. Still, Radio Shack saw a "significant improvement" in its AT&T post-paid business. - Read the whole story...
American Express Sponsors AOL Music Tour Site
by Tanya Irwin
[Financial Services] Card holders get special discounts at www.tourtracker.com. The site's goal is twofold: First, to be a one-stop destination for music fans looking to follow their favorite bands/artists on tour. And second, to provide a resource for music labels to track the popularity of a particular artist or tour beyond ticket sales. - Read the whole story...
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