Do you know why they buy?

You, Mister Business Owner, Manager, Head Honcho; Don't really know why you are losing customers do you?

Is it:

1. Price?
   
2. Customer Service?
3. Other?

An overwhelming percentage said Price was why you lost business.

1. Price 56%
   
2. Other 27%
3. Customer Service 17%

Your customers have the real answers, since they're the ones that are leaving, (or staying).

Here's what they say is the reason they leave or stay:

1. Customer Service 40%
   
2. Other 31%
3. Price 29%

You need to understand that it's more than price that motivates buyers to part with their money, and act accordingly.

By the way these numbers are from a study by MarketingSherba.com. For more thoughts on this and what you should do about it, click here.

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