Jill Konrath wrote this recently:
If you're not using educational marketing to capture the attention of corporate decision makers, you're missing a huge opportunity.
Michael Stelzner leveraged it to get 60,234 leads over a five year period. He's a small business owner ... a regular guy who stumbled onto this strategy that:
- Brought him high quality prospects virtually overnight.
- Established him as a thought leader in his market space.
- Kept on generating leads for years.
And, his company landed accounts such as Microsoft, FedEx and Dow Jones. Not too shabby a client base! Yesterday Michael launched a series of videos on how he used these educational techniques to transform his business.
You can watch his first video, How to Generate Mass Interest in Your Business During Tough Times , right now. It's worth it! He gets you thinking. I just finished watching the 2nd one too. Also excellent.
FYI: I've subscribed to Michael's newsletter for years and have a great deal of respect for his expertise.
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