9 Marketing Headlines After Hours

Tuesday's Clickable headlines:

Libby's Campaign Encourages More Family Dinners by Karlene Lukovitz [Food] Libby's is declaring September "National Get Back to the Table Month" and has enlisted country singing star Sara Evans to help promote the theme. Evans has recorded a version of the Libby's jingle ("When it says Libby's, Libby's, Libby's on the label, label, label..."), which will be featured in spots on country music stations nationwide starting Sept. 1. - Read the whole story...

Discover Positions Self As Stretched Consumer's Ally
by Aaron Baar
[Financial Services] The campaign, which is part of the company's two-year-old "Brighter" effort, also includes rich media banners encouraging people to find ways to "spend smarter," as well as call-outs on the company's home page. The extension is the first to tie in all of the company's product elements, from cards to cash back to planning tools in one execution. - Read the whole story...

Sara Lee Agrees To Change 'Whole Grain' Label
by Sarah Mahoney
[Food] The Center for Science in the Public Interest says it threatened a lawsuit against Sara Lee because "it's a company that makes a lot of claims about its grains. Many companies are using more and more whole grain in their food, and we don't want to discourage it--we want to congratulate it. But we also don't want people to think they are getting more whole grains than they are." - Read the whole story...

T-Mobile Makes Its Point In Distinctly Different Ways
by Laurie Sullivan
[Telecom] In "More minutes for £30," a British veterinarian wearing a long yellow glove apparently puts his arm up a cow's rear end, searching for a better deal than most mobile companies offer. In the U.S., the T-Mobile campaign focuses on home service with the tagline, "Say Good-bye to Good-bye." - Read the whole story...

Sobieski Vodka Readies First Major Consumer Campaign
by Les Luchter
[Spirits] Continuing with the theme, "Truth in Vodka," the consumer creative promises to poke fun at competitors with such taglines as "Sex May Sell, But It Has Nothing to Do with the Making of Great Vodka." Ads will be seen in Rolling Stone, Entertainment Weekly, W and Details, while online outlets include Gothamist and Pandora, and billboards will span major markets across the country. - Read the whole story...

Jennifer Connelly Signs On At Revlon

McDonald's Offers Spy Gear In Happy Meals

Deloitte: Back-To-School Slump Predicted

Yoplait Light Adds Flavors To Line

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