Wednesday, April 09, 2008

Facts and Figures

First some numbers about our Youth:


Volume 2 Issue 4
April 9, 2008

1.

Miley Cyrus is the top celebrity those aged 8-17 would like to sit with at the kiddie table, says outdoor furniture maker Lifetime Products.

2.

60% of middle school students and 48% of elementary school students get less than nine hours of sleep on a school night, report MetLife and Harris Interactive.


3.

Young adults aged 18-24 pay around $570 each month on their credit cards, according to Vertis Communications.

4.

Teen cell phone users age 13-17 are more likely than adults to recall seeing mobile ads (46% vs. 29%), according to Nielsen.

5.

40% of 8-21 year olds want to start their own business, finds Ewing Marion Kauffman Foundation and Staples Small-Business Survey.


Youth Markets Alert (YMA) identifies the latest trends among U.S. children, tweens and teens. Download a free sample issue to discover how twice-monthly case studies, research, contacts, and industry sector analysis connect you with young Americans' $200 billion in spending power.


YMA Datafile Info:
Editor: Larissa Faw lfaw@epmcom.com
Publisher: Ira Mayer imayer@epmcom.com

YMA Datafile is an EPM Communications, Inc. service.
(c)Copyright 2008 EPM Communications, Inc. http://www.epmcom.com


And now some numbers for those of us 18 and older:



Volume 3 Issue 14 - April 7, 2008

1.

The average divorced man remarries in 3.3 years, according to Men's Health.

2.

14% of adults don't like their name because it's too boring, trendy, or hard to pronounce, according to BabyCenter.


3.

47% of college freshmen move more than 100 miles from home to attend school, reports UCLA's Higher Education Research Institute.

4.

55% of Baby Boomers think new TV technologies are difficult to use, compared to 31% of Millennials, says Millward Brown.

5.

39% of men aged 18-34 ate at a fast food restaurant after 10 p.m. in the past month, reports Sandelman & Associates.

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