Creepy Real Estate Commercial

I saw this over the weekend and it violates almost every rule of successful advertising.

• It is weird, and I don't want weird when I'm looking for a real estate agent.
• It is generic. I don't know who Coldwell or Banker are, and I don't really care.
• It doesn't create a positive emotional bond.

What it does do successfully is it has legs, it that it is being talked about and posted on the web.

But it is totally off base in what they need to do to get listings and sell real estate. Do you agree?

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