Wednesday, August 17, 2011

Wednesday Night Marketing News from Mediapost

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by Sarah Mahoney
While blaming economic uncertainty for a bigger-than-expected decline in its U.S. sales, Walmart raised its earnings forecast for the full year, and says it is encouraged by sales gains in apparel and hardlines. ...Read the whole story >>
by Aaron Baar
The best way to reach these consumers is to become an extension of their personal brands. Some 91% of these people check in publicly on Foursquare and Facebook Places (though only about a third use Foursquare), while two-thirds say they've looked up businesses where their friends have checked in. ...Read the whole story >>
by Tanya Irwin
Installation of exterior signs featuring the new branding will begin on new and remodeled Petco stores starting this month and will gradually phase into all the stores over the next two to three years, says Scott Blanton, VP brand creative at Petco. ...Read the whole story >>
by Karlene Lukovitz
While specialty coffees are hot (so to speak), standard/regular hot coffee and tea still account for more reported out-of-home consumption among consumers in both restaurant/foodservice and retail settings, according to a recent survey conducted by foodservice industry research firm/consultancy Technomic. ...Read the whole story >>
Financial Services
by Tanya Irwin
Ameriprise communicates what it is about as a company, according to Steve Ellis, Change Sciences Group partner. "By featuring its Facebook page, it makes it clear that it is comfortable showing how customers have experienced it," Ellis says. ...Read the whole story >>
by Gavin O'Malley
As gaming goes ever more mobile, how are consumers shifting their usage and spending patterns? More than two-thirds of all items purchased in Apple iOS- and Android-based freemium games are "consumable" -- i.e., goods users deplete. That's opposed to "durable" goods, which provide a permanent game-play benefit. ...Read the whole story >>

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