Friday, August 19, 2011

Friday Night Marketing News from Mediapost

Click & Read:

by Karlene Lukovitz
Dunkin' will be the exclusive restaurant-category brand featured in the game for at least six months, and Dunkin' Brands VP consumer engagement Dan Saia tells Marketing Daily that Dunkin' expects a continued presence in which new Dunkin' features and products will be introduced in the game more or less in parallel with Dunkin's promotional/product launch calendar. ...Read the whole story >>
by Tanya Irwin
Significant barriers exist for automakers such as Tata, BYD and Mahindra, according to GfK's Barometer of Automotive Awareness and Imagery Study. They could face a purchase consideration curve similar to what the Korean automakers encountered when they launched in the U.S. ...Read the whole story >>
Financial Services
by Tanya Irwin
American Express ranks highest in customer satisfaction for a fifth consecutive year with a score of 786 and performs particularly well in the benefits and services, credit card terms and rewards factors, per J.D. Power & Associates. ...Read the whole story >>
by Sarah Mahoney
While cautious back-to-school shoppers may not be giving retailers much to sing about, this season is providing new insights into how they are using technology, with tablets and smartphones both gaining importance. ...Read the whole story >>
by Karlene Lukovitz
To humorously drive home the taste appeal of its new FiberPlus Caramel Pecan Crunch cereal variety, a new TV spot from Kellogg's has women engaging in a taste test pitting the cereal against luscious cupcakes. ...Read the whole story >>
Packaged Goods
by Nina Lentini
Manufacturers of a body lotion that leaves skin feeling moisturized yet not sticky or greasy would have the field pretty much to themselves as a new report finds that most people who use hand or body lotion are not happy with the products in the marketplace. ...Read the whole story >>

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