Tuesday, August 23, 2011

Tuesday Night Marketing News from Mediapost

Click & Read:

Financial Services
by Tanya Irwin
The announcement comes on the heels of American Express allowing cardmembers to use points for Facebook advertising. This marks the first time any company has connected a rewards program to advertising spend -- it also represents the only rewards program designed to generate demand for a business (most are cost-cutters). ...Read the whole story >>
by Karlene Lukovitz
Millennials are more aware than Americans of other generations of campaigns such as Dove's Campaign for Real Beauty (33% versus 21%) or Gap RED (26% versus 9%), according to a new study of this cohort from the Barkley marketing agency, Service Management Group and The Boston Consulting Group. ...Read the whole story >>
by Nina Lentini
Dave Mellin, communications manager of sponsorships for the brand, tells Marketing Daily, "The WNBA's fan base is young, urban, and multicultural, which describes Boost's core customers. WNBA fans are also passionate and loyal to the brand,and we're looking to leverage both characteristics through this partnership." ...Read the whole story >>
by Tanya Irwin
To play, people can "Like" Orbitz on Facebook and then begin bidding. To start, each new player will receive five bids. Every bid placed represents one entry to win. Players can check out the trips, look at what their friends have bid on, and then place bids on their favorite trips. ...Read the whole story >>

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