Thursday, August 25, 2011

Thursday Night Marketing News from Mediapost

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Financial Services
by Tanya Irwin
The agreement makes New York-based MetLife the official insurance company of the Jets, Giants and the stadium complex, and includes interior and exterior branding on the venue. It also includes naming rights to the stadium; 120,000 square feet of branded space at the main west entrance; four illuminated signs on the exterior of the building; four inner-bowl signs and TV, radio, print and online media opportunities. ...Read the whole story >>
by Nina Lentini
What brings them together? Among other things, risk-taking, category redefinition, social media experimentation and humorous messaging, says Melissa Lavigne-Delville, VP of trends and strategic insights, Integrated Media at NBCU. ...Read the whole story >>
by Karlene Lukovitz
In one of its first corporate, nationwide marketing efforts for its new Freestyle vending machine, Coca-Cola has released an app offering an interactive replication of the real-world Freestyle experience. ...Read the whole story >>
by Sarah Mahoney
Events are scheduled to begin as early as 10 p.m. on Sunday, and the Grapevine, Texas-based retailer is inviting fans to wear team colors and come to stores to play pre-game warm-up challenges that include first-to-play Madden NFL 12 kiosks, ultimate fan contests, and instore tournaments. ...Read the whole story >>
Financial Services
by Tanya Irwin
The new enhancement offers cardmembers two points per dollar spent on travel and dining purchases in addition to existing benefits, including no foreign transaction fees and dedicated, immediate live customer service. Chase Sapphire Preferred, which debuted two years ago, is Chase's premiere affluent rewards card. ...Read the whole story >>

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