Monday, August 22, 2011

Monday Night Marketing News from Mediapost

Click & read:

by Tanya Irwin
Select participants will be invited to continue the discussion in an online panel post-show to gather more feedback, says Jim Peters, Lincoln Experiential Manager. Results of the panel will be made public at the Los Angeles Auto Show in November, Peters tells Marketing Daily. Lincoln is also considering using the "Virtual Voice of the Customer" process at future auto shows, he added. ...Read the whole story >>
by Aaron Baar
Tablets and iPhones are fundamentally changing the way people get their entertainment, and they may eventually make those DVD players, GPS and other single-use electronic devices obsolete. ...Read the whole story >>
by Sarah Mahoney
It's not an easy time to be Walmart. First, economic worries are hanging heaviest on lower-income shoppers, its core audience. Next, there's a growing sense among those shoppers that Walmart's "Everyday Low Price" positioning is eroding, and that there are better deals in dollar stores, supermarkets, and even at Target. ...Read the whole story >>
by Steve McClellan
More than 40% of customers now say they will not buy a brand if they can't find the right information about it online. That's according to a new consumer survey by Initiative, which concludes that marketers "must seek to increase the level of engagement they have with consumers across all channels." ...Read the whole story >>
by Steve McClellan
Marketing problems continue for The Gap. Last year, the company adopted a new logo, only to reverse course and reinstate the old logo after negative backlash from consumers. Now Chairman and CEO Glenn Murphy is blaming at least part of the company's poor financial performance on its marketing program. ...Read the whole story >>

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