Wednesday, July 27, 2011

Wednesday Night Marketing News from Mediapost

Food and other stuff for your reading pleasure:

by Karl Greenberg
Greg Ross, the VP of business extensions for GM, was in New York on Monday at Best Buy's flagship in Union Square. He tells Marketing Daily that the new effort "explains that all of the features, the technology, the engineering are packaged in a way that lets you easily put it in your car." He adds that Best Buy will be central to the message. ...Read the whole story >>
by Karlene Lukovitz
McDonald's' announcement of healthier Happy Meals and a commitment to achieving generally more healthy menu offerings in the longer term is meeting with largely favorable reactions from nutrition advocates, including First Lady Michelle Obama. ...Read the whole story >>
by Tanya Irwin
Featuring the slogan "This is my Tryp," the campaign will be seen online and in print and already is embedded in the brand's website, hotel collateral and signage. It is Tryp by Wyndham's first new global marketing campaign since Wyndham Hotel Group acquired the brand last year from MeliĆ” Hotels International of Spain. ...Read the whole story >>
by Sarah Mahoney
Even as bookstore fans are lamenting the liquidation of Borders, marketing experts are dissecting what went wrong in the very slow death of the Ann Arbor, Mich.-based retailer. Marketing Daily asked Robert Passikoff, founder and president of Brand Keys, which measures customer loyalty, for his take. ...Read the whole story >>
by Aaron Baar
According to new research from the NPD Group, it seems many consumer electronics purchases were completed with the express purpose of letting the kids use them. According to the company, 78% of portable video game systems purchased and 56% of portable digital media players were given to kids. ...Read the whole story >>
Food and Beverages
by Karlene Lukovitz
Despite the economy and trends to the contrary in other industries, leading U.S. food and beverage makers have ample cash -- and their growth strategies call for using that to make acquisitions over the next few years, according to a new survey of senior food/beverage executives from KPMG LLP, the U.S. audit, tax and advisory services firm. ...Read the whole story >>
by Karl Greenberg
You may really love what that new luxury car does for you at the test-drive, and in the days after you've purchase the new premium car, but after a few weeks of ownership, the experience of driving pretty much becomes the visceral version of gazing at a traffic jam from an overpass: it's kind of all the same, whether econobox or Maserati. ...Read the whole story >>

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