Click & Read:
Restaurants
by Karlene Lukovitz The billboard initiative -- active through Aug. 23 -- is clearly designed to drive more online orders, as well as bring the latest element of novelty to the brand's now-familiar strategy of supporting the reformulation of its pizzas with marketing/advertising stressing its ongoing efforts to use customer feedback to improve continuously. ...Read the whole story >>
Media
by Karl Greenberg
Speedo has launched its largest ever digital effort, which centers on a new site called the Speedo Pace Club, an experiential site where e-commerce plays a secondary role to the real purpose: brand building by making Speedo the place to go for motivation, structured training information, and content by famous swimmers like Michael Phelps. ...Read the whole story >>
by Tanya Irwin The personal one-on-one airport assistance program, which pampers ticket holders from curbside to boarding, will now be offered in 14 airports worldwide (expanded from 11 airports previously). To promote the service, the Fort Worth, Texas-based airline is holding a sweepstakes. ...Read the whole story >>
Retail
by Sarah Mahoney
Starting with the basic pink-and-green packaging that has been used since the No. 1 brand launched 40 years ago, Maybelline invited designers Max Azria, Tracy Reese and Vivienne Tam to each give the little tube their own spin. (Reese's, for example, is bold and floral; Tam's includes the Chinese symbol for "lash.") ...Read the whole story >>
Electronics
by Aaron Baar "Unlike other sports where people are involved with the league or with star players, with the NCAA they're really involved with the schools and the pageantry," Dustin Shekell, advertising manager for EA, tells Marketing Daily. "This year, the campaign is about taking that devotion to a certain level. That's what the sport is all about." ...Read the whole story >>
Sports
by Karl Greenberg
Women's Professional Soccer (WPS) stars like Hope Solo and Abby Wambach (who play for the Florida magicJack) and Alex Morgan (of the Western New York Flash) have been in the news since the U.S. team's narrow loss to Japan in a Women's World Cup Final in Germany that was the most-viewed soccer match ever televised by ESPN. ...Read the whole story >>
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