Friday, July 29, 2011

Friday Night Marketing News from Mediapost

Click, read & enjoy your weekend:

by Karl Greenberg
Mini is rolling out a campaign celebrating its "Manualhood," touting the virtues of old-fashioned shifting, and new-fashioned technology that makes it just a bit easier during those terrifying moments starting from zero on hills: the widgetry keeps the brake on for about three seconds so one does not ram the car behind when the light turns green. ...Read the whole story >>
by Karlene Lukovitz
The campaign also spans Twitter, online and traditional media. Residents of nine metro areas are being encouraged to celebrate their home towns and engage in a friendly competition to win McCafé "parties" (beverage giveaways at McDonald's restaurants). ...Read the whole story >>
by Aaron Baar
"Clearly [sales are] part of it," David Cole, president of gaming market analysis company DFC Intelligence, tells Marketing Daily. "I think the other side of it is Sony launching a new system at a compelling price point means that the competition is going to be rough going forward." ...Read the whole story >>
by Karlene Lukovitz
Blogger communities influence millions of women in a credible, community context, and as PepsiCo itself states, women are "the key consumer base, driving 70% of household decisions and an estimated 70% of income growth worldwide in the next five years." ...Read the whole story >>
by Karl Greenberg
The project gives Nissan ongoing Web listening and human analysis in various languages, detailed geographic breakdowns of online conversations, identifying the top topics of concern in each country, top influential Web sites and individuals per country, periodic qualitative analysis and so on. ...Read the whole story >>
Financial Services
by Tanya Irwin
The concept is embodied in the commercial's catchphrase: "There's a spirit in the West that drives people to do more," which is spoken by Daniel Stern of "The Wonder Years." The target is both general consumer and business customers, says Heat president John Elder. ...Read the whole story >>
by Sarah Mahoney
Those gains, however, make quite a contrast to the luxury market in general. Unity Marketing, which tracks consumer confidence among America's most affluent shoppers, is reporting the steepest quarterly plunge since the recession in its Luxury Consumption Index. ...Read the whole story >>

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