Thursday, July 28, 2011

Thursday Night Marketing News from Mediapost

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Automotive
by Karl Greenberg
It will advertise the Olympics partnerships next year around a global pillar of innovation and technology. "We have committed to advertise during the Summer Games next year and we are going to be the only premium automotive advertisers during U.S. broadcast of the games, as well," says BMW's Trudy Hardy. ...Read the whole story >>
Entertainment
by Aaron Baar
This development is spurred by the explosive growth in touchscreen smartphones as a gaming platform, coupled with the innovation among developers to create games that are simple to understand and play. "Developers have finally figured out what makes a good mobile game," ABI senior analyst Aapo Markkanen says. ...Read the whole story >>
Food
by Karlene Lukovitz
The first two videos feature Giuliano Hazan using Safest Choice in preparing two recipes calling for raw or lightly cooked eggs -- tiramis├╣ and spaghetti alla carbonara. The chef is also making live appearances on behalf of the brand, including some in-store cooking demonstrations, and more videos are likely to be developed. ...Read the whole story >>
Research
by Tanya Irwin
Re/Max's high ranking is based primarily on strong performance in the "agent" and "office" factors in the study, Jim Howland, senior director of the real estate and construction practice at Westlake Village, Calif.-based J.D. Power and Associates, tells Marketing Daily. ...Read the whole story >>
Research
by Karl Greenberg
It's one thing to effectively talk oneself into the "green" game, but that can backfire if the company doing the talking isn't doing the walking. Toyota is doing both well. In a first-ever "Best Global Green Brands" study by Interbrand, Toyota comes in first. ...Read the whole story >>
Retail
by Sarah Mahoney
Inflation was listed as the top concern, with 72% mentioning higher food prices, and 70% citing higher energy prices. They plan to be more militant about pricing in the weeks ahead, with 65% saying that good deals are the things they will look for most. (And 29% say they are finding that back-to-school items are more costly than they were last year at this time.) ...Read the whole story >>

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