Wednesday, June 01, 2011

Wednesday Night Marketing News from Mediapost

Just click and read. I'm sort of busy.

by Karl Greenberg
Joe Mastroianni, chief marketing officer at Mitsubishi Electric's heating, ventilation and air conditioning division, tells Marketing Daily the opportunity for Mitsubishi ductless systems in the U.S. is both for new houses and older central systems that cost a fortune and aren't doing the trick. ...Read the whole story >>
by Tanya Irwin
During the Home Run Challenge, MLB and the Prostate Cancer Foundation will encourage baseball fans to pledge between $.25 to $10,000 for every home run hit during select games. Last year, 112 home runs were hit, raising nearly $2.3 million for accelerating research and scientific discovery that will lead to better treatments and a cure for prostate cancer. ...Read the whole story >>
by Karlene Lukovitz
The "Beyond the Cracker" campaign is anchored in a site of the same name, where legal-age Florida residents were offered a sweepstakes (grand prize: kitchen appliance package worth $5,000) and a $1-off coupon on any one-pound domestic cheese product purchased in participating grocery retailers throughout the state. ...Read the whole story >>
by Sarah Mahoney
Clothing -- including the dreaded necktie -- will be the choice of 38.2% of shoppers, closely followed by gift cards and gift certificates (36.9%). Books and CDs are also a popular choice (25.3%), as are consumer electronics (18.5%). And 67.5% of the survey, conducted by BIGresearch and based on about 8,300 adults, plan to buy a greeting card. ...Read the whole story >>
by Karl Greenberg
Saab says it has ramped up operations at its production facility in Trollhattan, Sweden, starting with an initial batch of 100 cars. The company says it plans to increase daily production in the coming weeks in parallel with the full re-establishment of the supply chain. ...Read the whole story >>
by Karlene Lukovitz
In addition to their pre-planned stops at retailers, community events, businesses ("office invasions") and other high-traffic locations, the trucks' teams will be checking in on Foursquare -- which directly posts to the tour's Twitter account -- and sending tweets encouraging local fans to tweet back (or use other social media) to request a stop near their locations. ...Read the whole story >>

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