Thursday, June 02, 2011

Better Late than Dead

I used to say better late than never, but let's be honest. I forgot to schedule this Thursday night marketing news update from Mediapost:

Packaged Goods
by Karlene Lukovitz
The target audience for the brand is extremely well-defined: empty nesters age 45 to 54 with household incomes of $100,000-plus. "These are people whose kids are now busy with high school or off at college or in jobs now, and who are now lavishing their affection and attention on their pets, which they basically view as their 'children,'" says Freshpet VP, marketing Kathryn Winstanley. ...Read the whole story >>
by Karl Greenberg
Women now in their 40's and 50's were really the first to believe in large numbers in the possibility of having it all. "So, what do labels mean for us? And why are [marketers] looking at labels that don't fit when we should be seeking what's really underneath this generation's pursuit of happiness?" ...Read the whole story >>
by Karl Greenberg
Honda on Wednesday launched a complex social media and Web campaign for the new Civic that is as much a statement about the nature of the digital universe as it is a second phase of a campaign for the car and its variants that began in April. ...Read the whole story >>
by Sarah Mahoney
Macy's says its same-store sales rose a healthy 7.5% in May -- higher than expected. As a result, the company, which is releasing its results a day ahead of the rest of the retail pack, is also bumping up its quarterly and annual forecasts.< ...Read the whole story >>
by Tanya Irwin
Contrary to popular practice, personalized ads not only don't drive conversions, but are likely to be ignored, according to the study by MIT Sloan School of Management Prof. Catherine Tucker and London Business School Prof. Anja Lambrecht. ...Read the whole story >>
by Aaron Baar
People can send in a variety of old consumer electronics -- ranging from printers, digital cameras, camcorders and picture frames -- regardless of brand, in return for cash and discounts on Kodak products. For products that have no remaining resale value, Kodak will direct consumers to local electronic recycling centers. ...Read the whole story >>

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