Tuesday, May 31, 2011

Tuesday Night Marketing News from Mediapost

Looks like traveling is the subject...

by Karl Greenberg
The effort includes four 15-second teasers and a 60-second ad. Says VP marketing Jon Brancheau, "This campaign was conceived to challenge the notion that cars can only run on gas. By using humor and asking the simple question, 'what if everything ran on gas,' we're able to rationally make the case that electric cars' time has arrived." ...Read the whole story >>
by Sarah Mahoney
"There is definitely going to be a bump in the number of leisure trips compared to last year," TripAdvisor spokesperson Brooke Ferencsik tells Marketing Daily. "Most Americans only have two to three weeks a year, and not taking advantage of that precious time just isn't an option." ...Read the whole story >>
by Karlene Lukovitz
Montreal's 11 summer festivals already draw some 3 million visitors (out of a total 6 million visiting the city during the summer). But Montreal is now building on these key tourism assets, with the goal of becoming North America's premiere festival destination by 2015. ...Read the whole story >>
by Aaron Baar
"Our job is to leverage the passion and experiences of current boaters to draw new boaters to the sport," Carl Blackwell, chief marketing officer at the National Marine Manufacturers Association (which manages the industry's "Discover Boating" marketing initiative), tells Marketing Daily. ...Read the whole story >>
by Tanya Irwin
Industry analysts are predicting that the improving economy, growing consumer confidence and a steady decline in gas prices will put more motorists on the road. And the parks are banking on it with new attractions and accompanying promotions, many aimed at families seeking value. ...Read the whole story >>
by Karl Greenberg
The bipartite effort comprises an exclusive Facebook buy to appeal to families in 16 of Florida's key drive markets. The effort centers on a sweepstakes promotion encouraging visitors to upload their favorite Florida vacation images. The consumer-contributed photo gallery will appear on Visit Florida's Facebook page, where followers can vote for their favorite photo ...Read the whole story >>

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