Tuesday, June 07, 2011

Tuesday Night Marketing News from Mediapost

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by Karlene Lukovitz
Technology-empowered consumers are so radically disrupting the traditional competitive scenario across industries that companies must now be "customer-obsessed," not just "customer-centric," in order to survive and thrive, contends a new report from Forrester Research, Inc. ...Read the whole story >>
by Sarah Mahoney
While it's no news that girls and women are diving deeper into gaming every day, a new ranking from NBCU shows that brands offering women a way to play are gaining buzz. ...Read the whole story >>
by Karl Greenberg
Hard as it is to imagine, some cars out there have 300,000 miles on their odometers. Not many, but some. Quaker State motor oil is launching a campaign that promises to reward drivers who use one of its specialty motor oil brands on a regular basis -- and keep their vehicles alive for a few hundred thousand miles. ...Read the whole story >>
by Tanya Irwin
Luxury brands continue to lead the pack in the Brand Keys Fashion 15 rankings. On trend with a growing desire among consumers for product differentiation, the role of fashion brands doubled in importance last year (to 28%) and sentiment is holding firm again this year at 29%. ...Read the whole story >>
by Aaron Baar
Already one of the most popular video games available, Ubisoft's Just Dance 2 is looking to gain some more market share and awareness by sponsoring pop star Katy Perry's upcoming North American tour. ...Read the whole story >>

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