Thursday, June 09, 2011

Thursday Night Marketing News from Mediapost

Click & Read:

by Sarah Mahoney
In a step away from most retail advertising, the Gap's Old Navy division is uncorking two viral videos that don't promote Old Navy clothes at all--they just make fun of other people. Tagged "Dress like a guy. Not that guy," the spots are aimed at married men 25-35 with kids -- spoofing fashion ads in general, and certain guys in particular. ...Read the whole story >>
by Karl Greenberg
The best-known non-team sports event in New York is the yearly ING New York City Marathon. Millions watch around the world, and thousands participate. Now, the Tampa, Fla.-based World Triathlon Corporation is hoping to create its own space in New York's sports landscape by bringing the Ironman U.S. Championship to the metro area next year. ...Read the whole story >>
by Tanya Irwin
JetBlue Airways and Alaska Airlines rank highest in customer satisfaction in their respective categories, according to the J.D. Power and Associates 2011 North America Airline Satisfaction Study. ...Read the whole story >>
by Karlene Lukovitz
Consumers over 50 typically express more interest in healthful foods than younger groups, but 70% of them also say they expect to pay no more for healthier offerings than for other menu items in restaurants, according to a new report from The NPD Group. ...Read the whole story >>

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