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Automotive
by Karl Greenberg "There will definitely be a global core strategy that everyone adheres to and tailors to their own market. We have a very good strategy here in North America for Chevrolet, so we started sharing this around the world and already the Brazilians have an almost identical strategy. It's on this whole idea of "Everyday Hero," and they are already executing it very well. In fact, I think some of the work coming out of McCann in Brazil is some of the best in the world." ...Read the whole story >>
Beverages
by Karlene Lukovitz
The research processes, recently shared with Marketing Daily by Shiv Singh, director, digital for PepsiCo North America, offer an eye-opening look at the depth and sophistication now possible through analysis of social media and other digital consumer feedback. ...Read the whole story >>
Technology
by Aaron Baar "A large part [of our consumer engagement strategy] is offering a consistent experience to consumers who buy Samsung products," David Steel, executive vice president of strategy and corporate communications at Samsung, tells Marketing Daily. "We want to make sure when someone buys a product from us, they know what the Samsung experience represents." ...Read the whole story >>
Financial Services
by Tanya Irwin
A photo shoot captured the Aflac duck in profile, poised, in flight and aflutter to enrich the design possibilities. A wide array of graphic environments -- some with famous quotations, others with simple memorable commands ("That Way") -- was created. ...Read the whole story >>
Retail
by Sarah Mahoney "Stripes really wanted to push the envelope," Ian Dallimore, digital strategist at Lamar Advertising in Baton Rouge, La., tells Marketing Daily. "It wanted to communicate with consumers and let them know that the company is listening to them. They said, 'Let's have our customers write the digital copy through tweets.'" ...Read the whole story >>
Sports
by Karl Greenberg
T-Mobile is for the first time sponsoring the 2011 NBA All-Stars game with a television, film, and music celebrity garnished T-Mobile Magenta Carpet event. The event includes performances by Bruno Mars and Keri Hilson. Access Hollywood's Maria Menounos will do interviews for NBA TV's and TNT's pregame specials, while actor/comedian Nick Cannon will host the stage show. ...Read the whole story >>
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