Tuesday, February 08, 2011

Tuesday Night Marketing News from Mediapost

By the end of the week, most of the Superbowl chatter will be over. In the meantime, Click & Read:

Food and Beverages
by Karlene Lukovitz
PepsiCo's six "Crash the Super Bowl" consumer-generated ad spots for Doritos and Pepsi MAX scored big during the game, with one tying for first place and three more high up within the top 10, as ranked by USA Today's Super Bowl Ad Meter. The remaining two ranked 13th and 23rd. ...Read the whole story >>
by Karl Greenberg
Hyundai's turnaround is remarkable, not least because the automaker is for the second year in a row No. 1 in the auto category in Brand Keys' 15th Customer Loyalty Index. More impressive, although perhaps less meaningful in terms of consumer behavior, is the fact that Brand Keys has also ranked the automaker No. 5 overall among the 528 brands in 79 categories it measured for the study. ...Read the whole story >>
Packaged Goods
by Tanya Irwin
Schick disposable razors is launching a promotion tied to the Harmonix Music Systems' Rock Band 3 music video game and Fender guitars. This is the first time Schick disposables has combined all of its brands in a promotion, says Maria Lovera, group marketing director, Schick disposable razors. ...Read the whole story >>
by Sarah Mahoney
With consumer confidence Ping-Pong-ing between conflicting economic headlines, retailers are struggling to find strategies that work for a bumpy recovery. Marketing Daily asked Marcelo Tau, principal in the retail practice at Booz & Co.'s Chicago office, to sound off on what the smart retailers are doing to adapt. ...Read the whole story >>
by Karl Greenberg
Jeremy Anwyl, CEO of Edmunds.com, says Chrysler was a winner with its two-minute-long, campaign-launching spot "Imported from Detroit." The ad shows the Motor City in the rough and features Eminem driving a Chrysler 200 to the city's Fox Theatre. Overall, traffic for the Chrysler brand at Edmunds.com shot up 328% in the hours after the commercial aired. ...Read the whole story >>
by Aaron Baar
Having successfully convinced Philadelphia-area consumers to change to energy-efficient light bulbs and appliances in a campaign last year, PECO, the area's electric utility and a division of Exelon Corp., is now going after even bigger targets: air conditioners and furnaces. ...Read the whole story >>

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