Click & Read:
Financial Services
by Nina Lentini Mark Neirick, VP/GM of prepaid interactive with Amex, told attendees at Tuesday's MediaPost Communications event, "Change: The Digital Transformation Summit," that consumers who were exposed to both general awareness efforts and targeted efforts "responded more highly than those exposed only to one funnel." ...Read the whole story >>
Technology
by Karl Greenberg
Richard Gerstein, HP marketing SVP, sees the future of HP in its ability to make machines and applications that let people connect to the cloud, and to their other devices quickly and efficiently. ...Read the whole story >>
Beverages
by Karlene Lukovitz Exemplifying both greater focus on multicultural marketing and spirit makers' increasing propensity to create their own television content, Diageo's Smirnoff is launching a brand-produced reality show targeted primarily to African-Americans. ...Read the whole story >>
Automotive
by Karl Greenberg
Honda is launching a month-long social media campaign designed to drive people to its online corporate documentary series, "Dream the Impossible" on Dreams.Honda.com. The program brings bloggers into the mix at Honda's Facebook page and invites public participation in a forum-style setup. ...Read the whole story >>
Entertainment
by Aaron Baar Steve Nash is known to many as a star basketball player. But apparently, he wants to be known for more. In a new viral campaign for EA Sports, Nash -- point guard for the Phoenix Suns -- demonstrates his desire to become part of EA's Pro Player Challenge, a gaming tournament featuring soccer stars from around the world.
Read the whole story >>
Retail
by Sarah Mahoney
The National Retail Federation is predicting that retail sales will climb 2.3% this holiday season, coming in at $447.1 billion. And while that's a snowflake or two below the 2.5% annual average over the last 10 years, it's a welcome prediction for retailers, still smarting from the last two seasons. ...Read the whole story >>
Retail
by Sarah Mahoney
California's struggling economy has cut into donations to the Salvation Army, so it's launched a new campaign to increase awareness and boost in-kind donations to its thrift stores. Aimed at middle-class families who might feel unable to make a cash donation, ads stress how easy it is to donate goods. ...Read the whole story >>
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