Click and Read, you know the drill:
Restaurants
by Karlene Lukovitz Subway's latest marketing efforts, tied into the ING New York City Marathon, feature longtime Subway spokesperson Jared Fogle in a new context: Inspiring amateur athlete, via Fogle's participation in this year's race. ...Read the whole story >>
Automotive
by Karl Greenberg
Sparks are flying as several automakers are trying to generate interest in electric cars via deals with municipalities. Automakers including Toyota, Ford, Chevrolet and Nissan are also launching consumer test runs. ...Read the whole story >>
Technology
by Aaron Baar For nearly 75 years, Polaroid has asserted itself as an enabler of creativity (even if that creativity was simply capturing moments as they happened in the pre-digital age). The company is launching an online initiative to continue fostering that creativity via a new marketing platform, "Made In Polaroid." ...Read the whole story >>
Retail
by Karl Greenberg
Premium kitchen major appliance brand Thermador is in the midst of the largest marketing campaign in its history. The campaign will gear up this quarter and expand further next year with national print, outdoor, retail and digital/online advertising, and perhaps TV. ...Read the whole story >>
Entertainment
by Erik Sass Satellite radio is facing growing competition from Internet radio and other kinds of digital audio, including MP3 players and iPods. However, Sirius XM CEO Mel Karmazin unveiled plans for a number of new initiatives to expand satellite radio's reach and appeal. ...Read the whole story >>
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