Click & Read:
onference
by Nina Lentini MediaPost Communications' "Change: The Digital Transformation Summit" takes place in Boston Oct. 5 and 6. Marketing Daily caught up with the former SVP/marketing of Walmart to talk about what we can expect to hear from the presenters of brand case studies. ...Read the whole story >>
Automotive
by Karl Greenberg
"There's almost this mentality that people who own the three-pointed star are paying for value of the brand," says VP/marketing Steve Cannon. "But [the message is] the premium is really in things like the high-strength steel Mercedes-Benz uses to build their vehicles. We want to debunk the idea that it's just about the brand, the nameplate." ...Read the whole story >>
Food
by Tanya Irwin The creative focuses on a consumer's relationship with sweeteners, using whimsical tunes and real stores to highlight the choices encountered over the course of the day. It shows what "silly head games" we go through as we make choices about what to eat, says Ann Clark Tucker, Truvia's marketing director. ...Read the whole story >>
Regulation
by Karlene Lukovitz
To discourage federal intervention, leading marketing organizations are preparing to roll out a new system designed to make it easier for consumers to understand and opt out of online data collection used to target behavioral advertising. The system centers on an Advertising Option Icon. ...Read the whole story >>
Technology
by Aaron Baar "The subject of security is so deadly serious," Intel's Nigel Ballard says of choosing an augmented reality game as the promotional vehicle rather than a more traditional approach. "I thought [the game] added a nice lightness to the campaign. Obviously, I want people to read our white papers, but you can have a little bit of fun while learning how to be secure." ...Read the whole story >>
Automotive
by Karl Greenberg
Instead of unrolling over the course of several months, the effort, "Focus Rally: America," will happen over five weeks in early 2011. If the program also resembles CBS' "The Amazing Race" reality show, it's because the program was co-developed by Elise Doganieri, who created the CBS program with Bertram van Munster. ...Read the whole story >>
Sports
by Sarah Mahoney
"We wanted to capture the athleticism of our players," Brian Jennings, NHL's EVP/marketing, tells Marketing Daily. "In basketball and football, you can see how strong athletes are, but in hockey, it's hidden under their uniforms. Hockey players are doing all the things other athletes do, as well -- but with skates on. People don't realize the intensity and endurance that requires, and we wanted fans to be able to see it up close." ...Read the whole story >>
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