After this posting, there will be 6 more this weekend while I'm out of town for my son's wedding.
Enjoy your weekend as I know we will...
Automotive
by Tanya Irwin The automaker will be scouting the filming of Animal Planet's Puppy Bowl in New York City Oct. 15 and will select five puppies to star in the spot, which will be shot the same day. The spot will air nationwide just before the Super Bowl, according to sources close to the process. ...Read the whole story >>
Retail
by Sarah Mahoney
On the whole, experts are expecting gains for the holidays, but extremely modest ones. "The results suggest that outside of healthy back-to-school spending, shoppers otherwise continue to moderate their spending from a surge in the spring," Kantar says in its release. "This moderation should continue into the holidays." ...Read the whole story >>
Restaurants
by Karlene Lukovitz The advertising campaign, spanning television, radio, print and online, will include a Carl's/Hardee's TV commercial featuring Rogen and Jay Chou, who plays Kato in the film. That spot, directed by Phil Joanou and co-created by Rogen and Mendelsohn/Zien Advertising, will air during December. ...Read the whole story >>
Automotive
by Karl Greenberg
Gregory Adams tells Marketing Daily the microsite will be the baseline for the test drive event. "We want to drive everyone there," he says, adding that the new web site will change on Oct. 15. According to Adams, the initial raft of TV and print ads will also drive traffic to the microsite to get people to sign up for the virtual test drive. ...Read the whole story >>
Sports
by Karl Greenberg
The National Hockey League is hoping to attract younger consumers to become fans of its franchise via a deal with none other than Stan Lee, godfather of comic book super heroes. The league has partnered with Lee's SLG Entertainment to form Guardian Media Entertainment, which will be the platform for "The Guardian Project," a league of 30 super heroes called Guardians. ...Read the whole story >>
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