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Retail
by Aaron Baar The products, which will cover everything from snacks and beverages to oral care, paper products, household cleaners and over-the-counter medications, are intended to compete with the brand-name products. According to the company, the products -- which will eventually number more than 1,200 -- will cost about 20% less than their name-brand counterparts. ...Read the whole story >>
Food
by Karlene Lukovitz
For marketers, one of the clearest and most consistent takeaways from nutrition/health-related attitudes research is consumers' emphasis on wanting the information and disclosure they need in order to make knowledgeable decisions for themselves and their families, says Resonate CEO Bryan Gernert. ...Read the whole story >>
Retail
by Sarah Mahoney "Brand loyalty is driven by emotion, but a little less so as the economy gets better," Robert Passikoff, Brand Keys founder and president, tells Marketing Daily. "People are wanting to engage with brands, but in a meaningful way -- sometimes marketers mistake entertainment for engagement, but it's not the same." ...Read the whole story >>
Financial Services
by Tanya Irwin
In one spot, a man sets the ringtone for his bank text message alerts to the sound of "toilet flush" every time he pays a checking fee. In another, a family decides to move at the same speed it takes to pay down their mortgage -- in slow motion. A third spot shows a man in pajamas racing out the door to mail a last-minute check the old-fashioned way. < ...Read the whole story >>
Automotive
by Karl Greenberg Chevrolet is following up a July 4 "Freedom Drive" run of its Chevy Volt from Austin, Texas, to New York with a new road show: the General Motors division is sending an armada of six electric Chevrolet Volts on a 3,400-mile, cross-country tour to demonstrate to all and sundry that one doesn't have to stick to the neighborhood just because the car is electric. ...Read the whole story >>
Automotive
by Karl Greenberg
The company will bring 100 people to Europe in early '11 -- when the car launches -- to spend two days driving the car and learning about it. Ford will select them through a Facebook application. The company announced the program on Thursday at the Paris Motor Show. ...Read the whole story >>
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